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FIFA World Cup 2022
Fan Zone Dubai

A landmark fan experience brought to life for the first-ever FIFA Fan Zone in the Middle East.
In 2022, Dubai hosted the region’s first-ever FIFA Fan Zone during the FIFA World Cup; a large-scale destination designed to bring fans together through live screenings, entertainment, and immersive experiences.
We led the creative direction and execution across the project, shaping a bold and cohesive brand that captured the energy and global spirit of the tournament.
From the hero film and advertising assets to the digital and on-ground presence, every touchpoint was designed to deliver a unified and engaging fan experience.

A dynamic social ecosystem built to amplify the fan experience in real time, extending the energy of the event beyond the venue.

A bold and adaptable visual identity designed to scale across large-format OOH, digital platforms, and on-ground environments.




From the hero film to the microsite, a connected digital experience designed to engage audiences across every touchpoint.




Case Studies
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