Turkish Airlines
East Destination Campaign
The untold stories of Eastern Turkey; a region rich in culture and home to Taş Tepeler, one of the oldest known archaeological sites in human history.
The Brief
Turkish Airlines aimed to spotlight lesser-known Eastern destinations including Şanlıurfa, Mardin, Mount Nemrut, and Halfeti, while highlighting the historical significance of Taş Tepeler.
Our Creative Approach
We developed the concept “Wings of History – Uncovering Forgotten Treasures.” The campaign featured two hero films: one focused on the archaeological significance of Taş Tepeler, and another capturing the region’s culture, landscapes, and experiences.
2
HERO EDITS
6
SOCIAL FILMS
50
STILL PHOTOS
30
SOCIAL STORIES
Social Content
A series of story-driven videos highlighting each destination.
From Şanlıurfa to Mount Nemrut, showcasing their unique character and experiences.
9
SHOOT DAYS
28
SHOOT LOCATIONS
3
FILMMAKERS
Social Stories
A collection of immersive social stories capturing the region’s beauty and cultural heritage through visually engaging,
bite-sized narratives.
URFA
TasTepeler
Halfeti
Still Photography
Mount Nemrut
Mardin
Case Studies
