Mimo

Mimo is a homewear brand built around comfort, simplicity, and self-expression.
 

We developed the full brand identity; from logo and color system to typography, packaging, and merchandise to creating a cohesive visual language that feels soft, modern, and distinctive.
 

To support the brand’s expansion, we also created two sub-brands Mimo Kids and Mimo Homewear,  each with its own color palette and design elements, while maintaining a consistent and recognizable identity across the full ecosystem.